Allyson Felix X Athleta
Creative development for the limited-edition Athleta x Allyson Felix collection, anchored by bold brand elements and multi-channel execution.
Client
Athleta
Industry
Apparel
Service
Graphic Design
Digital Media
Duration
4 Weeks
OverView
Athleta partnered with Olympic champion Allyson Felix to launch a limited-edition collection that celebrated performance, resilience, and purpose. I contributed to the development of campaign assets that brought the collaboration to life across digital, social, and retail platforms. The visual identity centered on a bold custom “A” mark with racing stripes and a rich mauve color inspired by the product palette. Ⓒ Athleta & Allyson Felix
The Challenge
Create a cohesive visual system that reflected both the power of the collaboration and the premium, performance-driven nature of the collection—while ensuring flexibility across a wide range of channels and formats.
The Solution
Developed core creative assets featuring the striped “A” icon and mauve color as signature brand elements. Applied these consistently across touchpoints—balancing strong visual impact with the fluidity needed for different layouts, from e-commerce to in-store displays. The creative direction reinforced the bold, confident tone of the collaboration.
The Result
The campaign delivered a strong, recognizable identity that unified the collection across all channels. The visuals helped amplify the partnership and positioned the limited-edition line as both high-performance and high-impact—reinforcing Athleta’s ongoing brand story while spotlighting Allyson Felix’s voice and vision.
