Color Drop: Punch
Launched the limited-edition Punch collection—a bold, functional color story designed for studio, commute, and recovery—to support Athleta’s ongoing versatility message through cross-channel creative.
Client
Athleta
Industry
Apparel
Service
Graphic Design
Digital Media
Duration
3 Weeks
OverView
The Punch drop introduced a high-energy, limited-edition colorway tailored for women on the move. The collection featured versatile pieces designed to support transitions throughout the day—from intense workouts to intentional rest. This campaign emphasized both performance and comfort, aligning with Athleta’s goal to celebrate strength and recovery equally. Creative assets supported a 360° rollout across retail, digital, and influencer content.
The Challenge
Position Punch as a premium, full-value collection during a crowded retail moment—without relying on promotions or discounts. The visuals needed to highlight functionality, energy, and everyday wearability, while reinforcing the collection’s seamless transitions between movement and rest.
The Solution
Art directed imagery that highlighted the mix-and-match nature of the collection, capturing looks for studio, commute, and recovery moments. Used influencer and ILD content to bring the color to life across multiple settings and body types. Focused on energetic yet soft styling to reflect the balance of performance and comfort. Delivered campaign assets across site, paid and organic social, email, app, and retail touchpoints.
The Result
The Punch campaign successfully communicated the versatility and energy of the collection, helping to drive awareness and engagement across channels. The bold color story, combined with inclusive casting and clear styling direction, supported Athleta’s strategic goals to increase frequency of purchase and strengthen its performance-to-lifestyle positioning.
