Hill City Lookbook
Blending editorial storytelling with product functionality, the Hill City lookbook evolved from a press-exclusive print piece into a dynamic, customer-facing digital experience.
Client
Hill City
Industry
Apparel
Service
Graphic Design
Print Design
Duration
5 Weeks
OverView
Created as a printed piece for press, the lookbook highlighted the brand’s versatile apparel through styled outfits and minimal, photography-led design. Due to its strong reception, it later evolved into a digital version with interactive features, extending its reach to the broader customer audience.
The Challenge
Develop a lookbook that felt elevated and editorial while staying flexible enough to adapt across print, digital, and social formats—all within Hill City’s minimalist brand language.
The Solution
Led design and layout with an image-first approach, using clean grids and product callouts for clarity. The digital version introduced animated GIFs to highlight product features and styling, maintaining the editorial feel while enhancing interactivity.
The Result
The lookbook became a versatile storytelling tool, used by both press and customers. It inspired styling ideas, drove product engagement, and established a seasonal content format for future launches.
